And even Facebook apparently recognized Foursquare had something to it, releasing a Foursquare-like feature of its own in 2010 dubbed Places.But a lot changed for Foursquare in the years after.
This is pretty similar to what existed before, with the option to add emoji, a photo and a status.
I have very few friends who use Swarm anymore, and none close enough that I care about their whereabouts, so I have little use for this.
"I think an acquisition path is probably the best path," Gartner Research Director Brian Blau argued.
"The reason is not because Foursquare is necessarily failing, but without a partner that has more resources and horizontal businesses, how are they going to compete unless they take on more investment?
Raising another round, at least in Foursquare's case, tells antsy employees not to expect a serious financial payout anytime soon, which leaves little incentive for those who think Foursquare is at a dead end as a standalone company. When reached, Foursquare CEO Dennis Crowley told it’s “business as usual” at Foursquare, denying any sort of employee exodus.
Indeed, a company spokesperson pointed out that Foursquare's headcount has seen "double digit" growth every year for the past six years.
" But more fundraising would not go over well with many of the company’s 180 employees.
, who added more employees would head for the door if Foursquare tried raising more cash on top of the 1.4 million in venture capital funding and million in debt it has already collected.
Many of Foursquare's initial users flocked to the app for its gamification features: Someone who checked into a place more often than any other user during a 60-day period, for instance, was crowned that venue's "mayor." Sometimes, retailers offered material incentives, too, like a 25% Gap discount on all clothes.