Within a year, the website was handling three-quarters of all bookings.Ryanair launched a new base of operation in Charleroi Airport in 2001.
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He competed with the major airlines by providing a "no-frills", low-cost service.
Flights were scheduled into regional airports, which offered lower landing and handling charges than larger established international airports.
In 2016, Ryanair was the largest European airline by scheduled passengers flown, and carried more international passengers than any other airline.
The airline has been characterised by its rapid expansion, a result of the deregulation of the aviation industry in Europe in 1997 and the success of its low-cost business model.
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is an Irish low-cost airline founded in 1984, headquartered in Swords, Dublin, Ireland, with its primary operational bases at Dublin and London Stansted airports.Ryanair passenger numbers continued to increase, but the airline generally ran at a loss and, by 1991, was in need of restructuring including the closure of Ryanair Europe/London European.O´Leary was charged with the task of making the airline profitable.O'Leary quickly decided that the key to profitability was low fares, quick turn-around times for aircraft, "no frills" and no business class, as well as operating a single model of aircraft.O'Leary returned from a visit to Southwest Airlines convinced that Ryanair could make huge inroads into the European air market, at that time dominated by national carriers, which were subsidised to various degrees by their parent countries.Revenues have risen from €231 million in 1998, to €1,843 million in 2003 and €3,013 million in 2010.