The average user would generally spend about an hour and a half on the app each day.
After transitioning from the clicking function Tinder initially used, Tinder became the first "swipe app", now a term to describe various apps that use swiping left or right to control what content the user sees in a browsing fashion.
Rad has also stated that Tinder filled a gap for social sites for meeting strangers, rather than connecting with people a user already knows.
Information available to the users is based on pictures from Facebook, a short bio that users write themselves, along with linking Instagram and Spotify account.
Tinder is among the first "swiping apps", whose users employ a swiping motion to choose photos of other users, swiping right for potentially good matches and swiping left on a photo to move to the next one.
Companion apps were being developed by different companies allowing users to, for example, use the user's heart rate to determine which direction to swipe instead of the user swiping with their hands.
The main companion site for Tinder has been Facebook, as Tinder users connect their Facebook profile to their Tinder accounts for verification and profile details.
Candidates who are most likely to be compatible based on geographical location, number of mutual friends, and common interests are then streamed into a list of matches.
Based on the results of potential candidates, the app allows the user to anonymously like another user by swiping right or pass by swiping left on them.
It has met with controversy over limiting the number of "likes" a free user can give in a certain amount of time, as well as charging prices for different age groups.
As of late 2014, an estimated 50 million people use the app every month with an average of 12 million matches per day.
Using Facebook, Tinder is able to build a user profile with photos that have already been uploaded.